Get the benefit of Double

By: M. Suyanto

To get the benefit of many conducted with especial mengotak revenues and costs. Because the benefit formula is income less the cost. The first step is done with menggenjot income through aggressive marketing. Revenue is the multiplication of the price with the volume of sales. Various marketing strategies used to increase the volume of sales, from the strategy overall cost leadership strategy and differentiation. Not enough with that strategy more focused, better focus on overall cost leadership and focus on differentiation. Cost leadership strategy comprehensively show the benefits of price than the competition and differentiation strategies show the benefits of the product, personal, service, channel and image than the competition. Meanwhile, to reduce costs through efficiency soundly in all lines. Sometimes even lines on the development of human resources, facilities such as education, training, health benefits and sebagaya trimmed out. But it is trimming the cost of human resources development that the company even drop, because the effect on the company's overall revenue. This is the spirit of the fall of business employees.

There are other ways to increase the benefits of as Ali bin Abi Talib. "O woman, if you have something that can be eaten husbands?" To get his wife Fatimah Ali. "By Allah, I do not have something a bit, Namur have this money from the 6 Dirham wage spin wool. The money I will buy food for Hasan and Husain "Fatimah responsibility. "O noble woman, give money to the 6 Dirham" said Ali. Fatima ago to give money to the 6 Dirham Ali bin Abi Talib. After the money is received, Ali outside the house with the intention to buy food for the second son. Suddenly in the middle of the road he met a man who said, "Who would meminjami God, The Works and Dzat He will definitely fulfill his promise." Ali finally approaching the person with the money 6 Dirham who brought home from the sedianya dibelikan meals for their children. After the money is given directly Ali home.

When Fatima knows her husband to return home without bringing any food, he continued to cry. See his wife crying, Ali directly ask "O noble woman, what is causing you crying?". "O Messenger of Allah, son of my uncle, I saw you go home with no food to bring a bit" responsible Fatimah. "O noble woman, I have 6 Dirham menghutangkan money earlier to God" said Ali. "If you do it that I agree" said Fatimah.

Then Ali bin Abi Talib would go out to the Messenger of Allah, suddenly in the middle of the road he met a Bedouin who currently lead the camel. Ali ago near the Bedouin, the Bedouin said "O my father Hasan, buy this camel." "I do not have any money to buy a continental untamu's" Ali said. Bedouin: "I sell this to the way a camel dihutangkan." Ali: "If so, how this harunta you sell?". Bedouin: "I sell it with the price of 100 Dirham." Ali: "Okay, I buy a camel, but only after the payment later I get the money."

After that Ali bin Abi Talib led the new camel dibelinya. But Ali is not so much by a Bedouin dihadang others, who ask him "Father Hasan, whether you want to sell you a camel tuntun it?". Ali: "Yes, I want to sell this camel." Bedouin: "How much?". Ali: "The price is 300 Dirham camel." Bedouin: "Okay, I buy untamu the price."

After the Bedouin to approve the price, he immediately pay 300 Dirham in cash to Ali. After receiving payment, Ali submit control to the Bedouin camel earlier. Then he returned to his house. Fatimah know when her husband came, he held with the smile of love saying, as a habit every time he did welcome the arrival of her husband. Fatimah ago said "O my father Hasan, what you have today?". "O Prophet daughter, I have to buy a camel with dihutang payments for 100 Dirham. I sell camel ago with the price of 300 Dirham in cash "answered Ali. "I can only agree with what you do as long as the power and bring kemaslahatan" said Fatimah.

After talked with Fatimah it is enough, he went out again to the right Prophet. At the time he entered the door of the mosque with the Messenger of Allah smiled and see when Ali is near, he said, "O my father Hasan, whether you are told to me, or I give the news to you?". "You just give the news to me," answered Ali. He said, "O my father Hasan, if you already know, who actually sell the Bedouin camel to you, and both the Bedouin who buy?". Ali: "Allah and His Messenger know better." He: "Fortunately once you are lucky ... ... ... ... ... .... ... ... ... Lucky O Ali, you have to trust God Dirham 6, then God grant 300 Dirham as a substitute for every Dirham get 50 Dirham. The Bedouin He is the first, while the second is Israfil ". According to the history that other people who sell the camel is Gabriel, while the second is Mikail.