The failure of the strategy

By : M. Suyanto

Anthony Robbins in his book Unlimited Power, says that most people in our culture diprogramkan afraid to fail. In fact, we all want something but never get the other. We all have failed in the test, suffering in love that makes the frustration does not work, menyususn business plan, which then failed. Said the results "that digunan successful people, they do not see failure. They do not believe in failure. That they do not count.
People always get the kind of successful results. Super-successful success of our culture is not the person who does not fail, but people who know that they try something and do not get what they want, they get a learning experience. They use what they have learned and try something else only. They take new actions and new results. Abraham Lincoln is not a failure of at least 11 before becoming President. Asa Candler buyer the right packaging Coca-Cola had failed to drink at the soda factory in 1899. Steve Jobs does not license the Macintosh operating system to other parties failed to become the world's operating system that is now held by Microsoft, even Steve Jobs had didepak itself from Apple. Akio Morita of Sony also have failed because they did not want the Betamax video melesensikan better than a VHS made Matshushita. Sekarng video is VHS, because Matshushita would license the technology to other parties. Warren Bennis of Xerox had failed because it decided not to sell the PC, and Xerox have better technology than the other. Henry Ford failed in producing and marketing the ships and aircraft compared with the produce and market the car. Soichiro Honda said that other people know that success is only about 1% while 99% of the failure is unknown persons.
One of the assets that are useful today than yesterday is a day of experience. People afraid to fail will not behave for something that may not be effective. This is what prevents them from taking action that can actually guarantee that they desire. People who believe that the failure is almost guaranteed regular-pedestrian existence. Failure is not something that the main dipersepsikan by the people who achieve greatness. They do not terpuruk by failure. They do not invest emotionally-negative emotion to something that is not effective. So there is no failure, but that there is a result that does not comply with what we want.