Written by Yodhia Antariksa
What do be in fact making Microsoft continue gloriously? Then why Nokia can become the product cell phone which at most loved consumers? And what do made BMW during tens of year continue to become the prosperity icon continuing to be hunted by the people? Learn from successful story of companies of have notable global scale in serving the client, seems there are some wisdom the can be plucked. Especial Lesson which can be taken is: that process serve the client actually must be started with correct strategy choice. Equally, process to serve requirement of client actually don't abrupt emerge from sky, but must be harmonized with company strategy choice (corporate strategy) which have been decided.
In this context there are three action the strategy frequently application by companies of world class. First Action is the strategy choice orient at product leadership (excellence of product). Company at this category always cope to create the products with premium quality, and always one step ahead compared to the product competitor. They undoubtedly release the big fund to part of their R & D for the shake of the excellent product creation. Intel the famousness with series Pentium possibly pink of perfection example of for this category. Or also clothes companies are like Louis Vuitton the popular ness with his bag product. And of course, we must refer BMW and Ferrari, two producers automotive which always create the products legendaries and capture.
Second action strategy is the choice orient at operational excellence (excellence of operational). For company in this category, most important is developing the efficient super business process. Its expectation, with efficiency processes this, they can depress the production fare, and back parts will can sell his product at the price of the more competitive. Dell, company of computer of is source of Texas that is sample the competent ness referred in this category. With the business process and model is efficient very, they can create the products desktop at the price of the more competitive compared to his competitors, a kind of IBM and HP.
Action last is the strategy choice relate at customer intimacy (intimacy with client. For company in this category, most important is developing the intimate relation with his clients; on the chance of will be created by the permanent relationship. Many companies in hotel area as well as the air transport act this strategy for the shake of developing loyalty of their client. Harley Davidson also famous to very have the intimate remarkable relation with its users; so that they can develop; build the fanatics is intensive very with millions of his devotee in all world.
Of course, many of that companies also combine immeasurable action, and don't only focusing one action. Honda for example, besides recognized have the preeminent products, is also recognized have the business process is efficient very. And so do, Singapore Airline. Besides owning the air transport product very nice, they also have membership in developing the intimate relation with his customers.
The above is true, three action business strategy which is competent to be placed forward. Consecution action which when showed with exactly the highness guaranteed will send his player in excellence ark.
2009-02-11
SWOT Analysis
by: dickyrahardi.blogspot.com
Understanding and Purpose of SWOT is the abbreviation of English, there are Strength, Weakness, Opportunity and Threat. Analyze SWOT good for analysing the factors in the organization give the quality service to share or one of the component at the same time consider the external factors.
SWOT analysis can be alloted in step five:
1st SWOT prepare the session.
2. Identify strength and weakness.
3. Identify opportunity and threat.
4. How to rank in strength and weakness.
5. Analyze strength and weakness.
Benefit is SWOT Analyze Improve the knowledge and understanding of the organization.
Applying Steps
Step 1: Prepare the SWOT session.
- SWOT possibility will pass the time 50 - 60 minute.
- Participant divided into the group with maximum 6 people per group.
- By using bulk appliance of opinion choose the service or component to service is analysed.
- Each group make a SWOT matrix as according to example.
- Prepare the cards and flipchart paper to each; every group.
- Determine a Marker. Marker duty is to filling the SWOT matrix.
Step 2: Identify weakness and strength
- By using the pouring opinion, write cards at all strengths in organization (internal). Strength can in the form of, Skilled labor, salary, medium. After paste card filled up flipchart paper.
- After compile completed internal strength, by using the pouring opinion, registers weakness in organization (internal) card is at, is then glued at flipchart.
Step 3: Identify threat and opportunity
- By using the pouring opinion, all the register opportunities outside organization (external opportunity) able to be exploited to improve the service or overcome a problem. This can in the form of practice, fresh blood, is newly regulation and so on.
- By using the pouring opinion, list the organization outside threat (external threat) able to hinder the trouble-shooting.
Step 4: How to rank in strength, weakness, opportunity and threat
- Register in columns each: strength, weakness, opportunity and threat.
- Make every column rank. is needed to think of is important of opportunity / threat and how big is the possibility of opportunity / threat the truly there will be. So also with opportunity and threat.
Step 5: Analyze weakness and strength
- Strength and weakness input enter the SWOT matrix.
- Strength filled according to a ranking which have been done, biggest strength above, below which less big / under.
- After strength filled, caught up with weakness.
- Opportunity and threat in the input column.
- Connect strength and weakness with opportunity and threat.
- Combination strength where do come in contact with is the opportunity the situation is most positive. This situation have to be looked after better so immanent that.
- Weakness threat is the combination and the situation is most negative and have to be avoided.
- Each combination crosschecked if truly is way out to lessen weakness or threat.
SWOT analysis is not the end of the process. To fully exploit this appliance, you require to determine the follow-up plan. Also this appliance pursuant to tend to "opinion" and is Qualitative indicators and of course not yet "reality."
Understanding and Purpose of SWOT is the abbreviation of English, there are Strength, Weakness, Opportunity and Threat. Analyze SWOT good for analysing the factors in the organization give the quality service to share or one of the component at the same time consider the external factors.
SWOT analysis can be alloted in step five:
1st SWOT prepare the session.
2. Identify strength and weakness.
3. Identify opportunity and threat.
4. How to rank in strength and weakness.
5. Analyze strength and weakness.
Benefit is SWOT Analyze Improve the knowledge and understanding of the organization.
Applying Steps
Step 1: Prepare the SWOT session.
- SWOT possibility will pass the time 50 - 60 minute.
- Participant divided into the group with maximum 6 people per group.
- By using bulk appliance of opinion choose the service or component to service is analysed.
- Each group make a SWOT matrix as according to example.
- Prepare the cards and flipchart paper to each; every group.
- Determine a Marker. Marker duty is to filling the SWOT matrix.
Step 2: Identify weakness and strength
- By using the pouring opinion, write cards at all strengths in organization (internal). Strength can in the form of, Skilled labor, salary, medium. After paste card filled up flipchart paper.
- After compile completed internal strength, by using the pouring opinion, registers weakness in organization (internal) card is at, is then glued at flipchart.
Step 3: Identify threat and opportunity
- By using the pouring opinion, all the register opportunities outside organization (external opportunity) able to be exploited to improve the service or overcome a problem. This can in the form of practice, fresh blood, is newly regulation and so on.
- By using the pouring opinion, list the organization outside threat (external threat) able to hinder the trouble-shooting.
Step 4: How to rank in strength, weakness, opportunity and threat
- Register in columns each: strength, weakness, opportunity and threat.
- Make every column rank. is needed to think of is important of opportunity / threat and how big is the possibility of opportunity / threat the truly there will be. So also with opportunity and threat.
Step 5: Analyze weakness and strength
- Strength and weakness input enter the SWOT matrix.
- Strength filled according to a ranking which have been done, biggest strength above, below which less big / under.
- After strength filled, caught up with weakness.
- Opportunity and threat in the input column.
- Connect strength and weakness with opportunity and threat.
- Combination strength where do come in contact with is the opportunity the situation is most positive. This situation have to be looked after better so immanent that.
- Weakness threat is the combination and the situation is most negative and have to be avoided.
- Each combination crosschecked if truly is way out to lessen weakness or threat.
SWOT analysis is not the end of the process. To fully exploit this appliance, you require to determine the follow-up plan. Also this appliance pursuant to tend to "opinion" and is Qualitative indicators and of course not yet "reality."
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