Understanding and Purpose of SWOT is the abbreviation of English, there are Strength, Weakness, Opportunity and Threat. Analyze SWOT good for analysing the factors in the organization give the quality service to share or one of the component at the same time consider the external factors.
SWOT analysis can be alloted in step five:
1st SWOT prepare the session.
2. Identify strength and weakness.
3. Identify opportunity and threat.
4. How to rank in strength and weakness.
5. Analyze strength and weakness.
Benefit is SWOT Analyze Improve the knowledge and understanding of the organization.
Applying Steps
Step 1: Prepare the SWOT session.
- SWOT possibility will pass the time 50 - 60 minute.
- Participant divided into the group with maximum 6 people per group.
- By using bulk appliance of opinion choose the service or component to service is analysed.
- Each group make a SWOT matrix as according to example.
- Prepare the cards and flipchart paper to each; every group.
- Determine a Marker. Marker duty is to filling the SWOT matrix.
Step 2: Identify weakness and strength
- By using the pouring opinion, write cards at all strengths in organization (internal). Strength can in the form of, Skilled labor, salary, medium. After paste card filled up flipchart paper.
- After compile completed internal strength, by using the pouring opinion, registers weakness in organization (internal) card is at, is then glued at flipchart.
Step 3: Identify threat and opportunity
- By using the pouring opinion, all the register opportunities outside organization (external opportunity) able to be exploited to improve the service or overcome a problem. This can in the form of practice, fresh blood, is newly regulation and so on.
- By using the pouring opinion, list the organization outside threat (external threat) able to hinder the trouble-shooting.
Step 4: How to rank in strength, weakness, opportunity and threat
- Register in columns each: strength, weakness, opportunity and threat.
- Make every column rank. is needed to think of is important of opportunity / threat and how big is the possibility of opportunity / threat the truly there will be. So also with opportunity and threat.
Step 5: Analyze weakness and strength
- Strength and weakness input enter the SWOT matrix.
- Strength filled according to a ranking which have been done, biggest strength above, below which less big / under.
- After strength filled, caught up with weakness.
- Opportunity and threat in the input column.
- Connect strength and weakness with opportunity and threat.
- Combination strength where do come in contact with is the opportunity the situation is most positive. This situation have to be looked after better so immanent that.
- Weakness threat is the combination and the situation is most negative and have to be avoided.
- Each combination crosschecked if truly is way out to lessen weakness or threat.
SWOT analysis is not the end of the process. To fully exploit this appliance, you require to determine the follow-up plan. Also this appliance pursuant to tend to "opinion" and is Qualitative indicators and of course not yet "reality."
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