Written by Yodhia Antariksa
What do be in fact making Microsoft continue gloriously? Then why Nokia can become the product cell phone which at most loved consumers? And what do made BMW during tens of year continue to become the prosperity icon continuing to be hunted by the people? Learn from successful story of companies of have notable global scale in serving the client, seems there are some wisdom the can be plucked. Especial Lesson which can be taken is: that process serve the client actually must be started with correct strategy choice. Equally, process to serve requirement of client actually don't abrupt emerge from sky, but must be harmonized with company strategy choice (corporate strategy) which have been decided.
In this context there are three action the strategy frequently application by companies of world class. First Action is the strategy choice orient at product leadership (excellence of product). Company at this category always cope to create the products with premium quality, and always one step ahead compared to the product competitor. They undoubtedly release the big fund to part of their R & D for the shake of the excellent product creation. Intel the famousness with series Pentium possibly pink of perfection example of for this category. Or also clothes companies are like Louis Vuitton the popular ness with his bag product. And of course, we must refer BMW and Ferrari, two producers automotive which always create the products legendaries and capture.
Second action strategy is the choice orient at operational excellence (excellence of operational). For company in this category, most important is developing the efficient super business process. Its expectation, with efficiency processes this, they can depress the production fare, and back parts will can sell his product at the price of the more competitive. Dell, company of computer of is source of Texas that is sample the competent ness referred in this category. With the business process and model is efficient very, they can create the products desktop at the price of the more competitive compared to his competitors, a kind of IBM and HP.
Action last is the strategy choice relate at customer intimacy (intimacy with client. For company in this category, most important is developing the intimate relation with his clients; on the chance of will be created by the permanent relationship. Many companies in hotel area as well as the air transport act this strategy for the shake of developing loyalty of their client. Harley Davidson also famous to very have the intimate remarkable relation with its users; so that they can develop; build the fanatics is intensive very with millions of his devotee in all world.
Of course, many of that companies also combine immeasurable action, and don't only focusing one action. Honda for example, besides recognized have the preeminent products, is also recognized have the business process is efficient very. And so do, Singapore Airline. Besides owning the air transport product very nice, they also have membership in developing the intimate relation with his customers.
The above is true, three action business strategy which is competent to be placed forward. Consecution action which when showed with exactly the highness guaranteed will send his player in excellence ark.
2009-02-11
SWOT Analysis
by: dickyrahardi.blogspot.com
Understanding and Purpose of SWOT is the abbreviation of English, there are Strength, Weakness, Opportunity and Threat. Analyze SWOT good for analysing the factors in the organization give the quality service to share or one of the component at the same time consider the external factors.
SWOT analysis can be alloted in step five:
1st SWOT prepare the session.
2. Identify strength and weakness.
3. Identify opportunity and threat.
4. How to rank in strength and weakness.
5. Analyze strength and weakness.
Benefit is SWOT Analyze Improve the knowledge and understanding of the organization.
Applying Steps
Step 1: Prepare the SWOT session.
- SWOT possibility will pass the time 50 - 60 minute.
- Participant divided into the group with maximum 6 people per group.
- By using bulk appliance of opinion choose the service or component to service is analysed.
- Each group make a SWOT matrix as according to example.
- Prepare the cards and flipchart paper to each; every group.
- Determine a Marker. Marker duty is to filling the SWOT matrix.
Step 2: Identify weakness and strength
- By using the pouring opinion, write cards at all strengths in organization (internal). Strength can in the form of, Skilled labor, salary, medium. After paste card filled up flipchart paper.
- After compile completed internal strength, by using the pouring opinion, registers weakness in organization (internal) card is at, is then glued at flipchart.
Step 3: Identify threat and opportunity
- By using the pouring opinion, all the register opportunities outside organization (external opportunity) able to be exploited to improve the service or overcome a problem. This can in the form of practice, fresh blood, is newly regulation and so on.
- By using the pouring opinion, list the organization outside threat (external threat) able to hinder the trouble-shooting.
Step 4: How to rank in strength, weakness, opportunity and threat
- Register in columns each: strength, weakness, opportunity and threat.
- Make every column rank. is needed to think of is important of opportunity / threat and how big is the possibility of opportunity / threat the truly there will be. So also with opportunity and threat.
Step 5: Analyze weakness and strength
- Strength and weakness input enter the SWOT matrix.
- Strength filled according to a ranking which have been done, biggest strength above, below which less big / under.
- After strength filled, caught up with weakness.
- Opportunity and threat in the input column.
- Connect strength and weakness with opportunity and threat.
- Combination strength where do come in contact with is the opportunity the situation is most positive. This situation have to be looked after better so immanent that.
- Weakness threat is the combination and the situation is most negative and have to be avoided.
- Each combination crosschecked if truly is way out to lessen weakness or threat.
SWOT analysis is not the end of the process. To fully exploit this appliance, you require to determine the follow-up plan. Also this appliance pursuant to tend to "opinion" and is Qualitative indicators and of course not yet "reality."
Understanding and Purpose of SWOT is the abbreviation of English, there are Strength, Weakness, Opportunity and Threat. Analyze SWOT good for analysing the factors in the organization give the quality service to share or one of the component at the same time consider the external factors.
SWOT analysis can be alloted in step five:
1st SWOT prepare the session.
2. Identify strength and weakness.
3. Identify opportunity and threat.
4. How to rank in strength and weakness.
5. Analyze strength and weakness.
Benefit is SWOT Analyze Improve the knowledge and understanding of the organization.
Applying Steps
Step 1: Prepare the SWOT session.
- SWOT possibility will pass the time 50 - 60 minute.
- Participant divided into the group with maximum 6 people per group.
- By using bulk appliance of opinion choose the service or component to service is analysed.
- Each group make a SWOT matrix as according to example.
- Prepare the cards and flipchart paper to each; every group.
- Determine a Marker. Marker duty is to filling the SWOT matrix.
Step 2: Identify weakness and strength
- By using the pouring opinion, write cards at all strengths in organization (internal). Strength can in the form of, Skilled labor, salary, medium. After paste card filled up flipchart paper.
- After compile completed internal strength, by using the pouring opinion, registers weakness in organization (internal) card is at, is then glued at flipchart.
Step 3: Identify threat and opportunity
- By using the pouring opinion, all the register opportunities outside organization (external opportunity) able to be exploited to improve the service or overcome a problem. This can in the form of practice, fresh blood, is newly regulation and so on.
- By using the pouring opinion, list the organization outside threat (external threat) able to hinder the trouble-shooting.
Step 4: How to rank in strength, weakness, opportunity and threat
- Register in columns each: strength, weakness, opportunity and threat.
- Make every column rank. is needed to think of is important of opportunity / threat and how big is the possibility of opportunity / threat the truly there will be. So also with opportunity and threat.
Step 5: Analyze weakness and strength
- Strength and weakness input enter the SWOT matrix.
- Strength filled according to a ranking which have been done, biggest strength above, below which less big / under.
- After strength filled, caught up with weakness.
- Opportunity and threat in the input column.
- Connect strength and weakness with opportunity and threat.
- Combination strength where do come in contact with is the opportunity the situation is most positive. This situation have to be looked after better so immanent that.
- Weakness threat is the combination and the situation is most negative and have to be avoided.
- Each combination crosschecked if truly is way out to lessen weakness or threat.
SWOT analysis is not the end of the process. To fully exploit this appliance, you require to determine the follow-up plan. Also this appliance pursuant to tend to "opinion" and is Qualitative indicators and of course not yet "reality."
2009-01-20
Lack of Confidence
Archive for the 'rhenald kasali' Category
(Vibiznews - Strategic) - Jakarta, a director of a famous major-Owned State is very big in this nation that once berujar employee-employees "Less Confidence." I quite understand because this is not the dirut career at the company, but imported from outside. Moreover he has been eating sour salt led a number of companies are different.
Spelled out so there are certainly many people who do not receive.
"This is a big company, do not play," said a senior who is very respected in the speech that there decline.
The others continue, "he Emangnya never have a portfolio of this company? Clearly, it's different. "
In short, they do not receive.
That man is likely to deny the facts that they hear. In fact is very true, the majority of the people who work in large companies, most likely the kuper (less association).
How do I not?
95% of time they spent in the company. Round-trip is to and from the same office. Duties outside the city as well. Once landed at the airport, they immediately picked up the protocol office. So interact with taxi drivers not only have the time. Meetings, seminars, lunch or dinner, also conducted troop with office colleagues. In the band also provided office suite for lunch, so that anyone can sing it there. Can also play tennis in the mess office. In fact, not infrequently also provided a house in the office area is closed to other people.
Try to habituate to the (company) with a gaze that is fine. Spouses (pair, their husband or wife) was also found (be) in the office. These cases are also found in the perselingkuhan
work colleagues. And a more interesting again, like all people working in the office: turn-over employees is very low, the average age of employees in the top four positions and all of the campaign came from
deep.
The implication is very clear, the organization be closed from the outside world. All the people speak only their own, the career and personal career friends, facilities that they have received, each provision, and make friends who appear different. They make people more diligent work from them, or have more wealth. If there is a real return home late at night is considered more as penghianat of the achievement. If the boss is close to one of the people who are not members of paguyuban them, will soon disikat.
Many people who say that another person is not honest, the words are merely the reflection of their own deeds. They are easily offended, pleased ngomong negative on the back, do not dare to hold the light, happy to obstruct the achievement, and they consider themselves the most moral.
Indeed, the facts: They do not know what is actually happening in the middle out there. They only grumble, grumble, but they know that they are indeed the most dikeluhkan?
Of course there are still people who do not so in the institutions named large. They work hard, a lot of gaul out and so the potential leaders. However, they are often marginalized.
Facts of this issue is the biggest in the changes. People who never see the light will feel disturbed when opening a window on the edge there. They immediately rant're closed. They ignore the market, they themselves feel they know the most. And they are abandoned, and even be ridiculed by the market (consumers).
The solution is simple: Open all the windows so that fresh air right in, turn on the lamp has been in power off, and the door wide-open wide and let the people outside the entrance to here, and let them participate in the play outside. Then open training outside, leave your training followed by employees / executives from outside your office. Make all the people interact, and hapuskan facilities paguyuban so that they all want to also interact outside.
After unloading the organizational structure of a closed, correct cultural organizations and protect the people not to be new with the old people. Wide association is important to interpret capital evolution. Something that changes can not be understood by those who hide in only tempurungnya each. Wide association will raise the confidence to remove prejudice and prejudice-negative. Look mugginess and they will cry and cry. But that is the last opportunity for them to do that.
Congratulations cause chaos, for good.
(Vibiznews - Strategic) - Jakarta, a director of a famous major-Owned State is very big in this nation that once berujar employee-employees "Less Confidence." I quite understand because this is not the dirut career at the company, but imported from outside. Moreover he has been eating sour salt led a number of companies are different.
Spelled out so there are certainly many people who do not receive.
"This is a big company, do not play," said a senior who is very respected in the speech that there decline.
The others continue, "he Emangnya never have a portfolio of this company? Clearly, it's different. "
In short, they do not receive.
That man is likely to deny the facts that they hear. In fact is very true, the majority of the people who work in large companies, most likely the kuper (less association).
How do I not?
95% of time they spent in the company. Round-trip is to and from the same office. Duties outside the city as well. Once landed at the airport, they immediately picked up the protocol office. So interact with taxi drivers not only have the time. Meetings, seminars, lunch or dinner, also conducted troop with office colleagues. In the band also provided office suite for lunch, so that anyone can sing it there. Can also play tennis in the mess office. In fact, not infrequently also provided a house in the office area is closed to other people.
Try to habituate to the (company) with a gaze that is fine. Spouses (pair, their husband or wife) was also found (be) in the office. These cases are also found in the perselingkuhan
work colleagues. And a more interesting again, like all people working in the office: turn-over employees is very low, the average age of employees in the top four positions and all of the campaign came from
deep.
The implication is very clear, the organization be closed from the outside world. All the people speak only their own, the career and personal career friends, facilities that they have received, each provision, and make friends who appear different. They make people more diligent work from them, or have more wealth. If there is a real return home late at night is considered more as penghianat of the achievement. If the boss is close to one of the people who are not members of paguyuban them, will soon disikat.
Many people who say that another person is not honest, the words are merely the reflection of their own deeds. They are easily offended, pleased ngomong negative on the back, do not dare to hold the light, happy to obstruct the achievement, and they consider themselves the most moral.
Indeed, the facts: They do not know what is actually happening in the middle out there. They only grumble, grumble, but they know that they are indeed the most dikeluhkan?
Of course there are still people who do not so in the institutions named large. They work hard, a lot of gaul out and so the potential leaders. However, they are often marginalized.
Facts of this issue is the biggest in the changes. People who never see the light will feel disturbed when opening a window on the edge there. They immediately rant're closed. They ignore the market, they themselves feel they know the most. And they are abandoned, and even be ridiculed by the market (consumers).
The solution is simple: Open all the windows so that fresh air right in, turn on the lamp has been in power off, and the door wide-open wide and let the people outside the entrance to here, and let them participate in the play outside. Then open training outside, leave your training followed by employees / executives from outside your office. Make all the people interact, and hapuskan facilities paguyuban so that they all want to also interact outside.
After unloading the organizational structure of a closed, correct cultural organizations and protect the people not to be new with the old people. Wide association is important to interpret capital evolution. Something that changes can not be understood by those who hide in only tempurungnya each. Wide association will raise the confidence to remove prejudice and prejudice-negative. Look mugginess and they will cry and cry. But that is the last opportunity for them to do that.
Congratulations cause chaos, for good.
The failure of the strategy
By : M. Suyanto
Anthony Robbins in his book Unlimited Power, says that most people in our culture diprogramkan afraid to fail. In fact, we all want something but never get the other. We all have failed in the test, suffering in love that makes the frustration does not work, menyususn business plan, which then failed. Said the results "that digunan successful people, they do not see failure. They do not believe in failure. That they do not count.
People always get the kind of successful results. Super-successful success of our culture is not the person who does not fail, but people who know that they try something and do not get what they want, they get a learning experience. They use what they have learned and try something else only. They take new actions and new results. Abraham Lincoln is not a failure of at least 11 before becoming President. Asa Candler buyer the right packaging Coca-Cola had failed to drink at the soda factory in 1899. Steve Jobs does not license the Macintosh operating system to other parties failed to become the world's operating system that is now held by Microsoft, even Steve Jobs had didepak itself from Apple. Akio Morita of Sony also have failed because they did not want the Betamax video melesensikan better than a VHS made Matshushita. Sekarng video is VHS, because Matshushita would license the technology to other parties. Warren Bennis of Xerox had failed because it decided not to sell the PC, and Xerox have better technology than the other. Henry Ford failed in producing and marketing the ships and aircraft compared with the produce and market the car. Soichiro Honda said that other people know that success is only about 1% while 99% of the failure is unknown persons.
One of the assets that are useful today than yesterday is a day of experience. People afraid to fail will not behave for something that may not be effective. This is what prevents them from taking action that can actually guarantee that they desire. People who believe that the failure is almost guaranteed regular-pedestrian existence. Failure is not something that the main dipersepsikan by the people who achieve greatness. They do not terpuruk by failure. They do not invest emotionally-negative emotion to something that is not effective. So there is no failure, but that there is a result that does not comply with what we want.
Anthony Robbins in his book Unlimited Power, says that most people in our culture diprogramkan afraid to fail. In fact, we all want something but never get the other. We all have failed in the test, suffering in love that makes the frustration does not work, menyususn business plan, which then failed. Said the results "that digunan successful people, they do not see failure. They do not believe in failure. That they do not count.
People always get the kind of successful results. Super-successful success of our culture is not the person who does not fail, but people who know that they try something and do not get what they want, they get a learning experience. They use what they have learned and try something else only. They take new actions and new results. Abraham Lincoln is not a failure of at least 11 before becoming President. Asa Candler buyer the right packaging Coca-Cola had failed to drink at the soda factory in 1899. Steve Jobs does not license the Macintosh operating system to other parties failed to become the world's operating system that is now held by Microsoft, even Steve Jobs had didepak itself from Apple. Akio Morita of Sony also have failed because they did not want the Betamax video melesensikan better than a VHS made Matshushita. Sekarng video is VHS, because Matshushita would license the technology to other parties. Warren Bennis of Xerox had failed because it decided not to sell the PC, and Xerox have better technology than the other. Henry Ford failed in producing and marketing the ships and aircraft compared with the produce and market the car. Soichiro Honda said that other people know that success is only about 1% while 99% of the failure is unknown persons.
One of the assets that are useful today than yesterday is a day of experience. People afraid to fail will not behave for something that may not be effective. This is what prevents them from taking action that can actually guarantee that they desire. People who believe that the failure is almost guaranteed regular-pedestrian existence. Failure is not something that the main dipersepsikan by the people who achieve greatness. They do not terpuruk by failure. They do not invest emotionally-negative emotion to something that is not effective. So there is no failure, but that there is a result that does not comply with what we want.
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